The Leaders You Need Are Already On Your Team.

For 25+ years, we have worked inside Defence, construction, all levels of government, energy, finance, and business — helping organizations unlock the leadership hiding in plain sight, buried under ego, misaligned power, and the cultural dynamics no one wants to name out loud.

We develop those who build and protect our world to lead better.

START THE CONVERSATION

We See What Others Miss.

Rethinkery was built on a simple premise: most organizational problems aren't strategic; they're human.

After 25 years working inside some of the most complex and high-stakes institutions in Canada, we've learned that what holds teams back rarely shows up in a report.

  • It hides in the blindspots.

  • The ego that goes unchallenged.

  • Power that flows in the wrong direction.

  • Leadership voids that quietly erode culture.

  • Objectives that get set without real alignment to results.

We work with leaders and organizations who are ready to look honestly at what's actually driving performance — and change it. Not with theoretical frameworks, but with hard-won insight, direct conversation, and a clear-eyed view of what needs to shift.

  • We begin by shedding light on what is and isn't working. Create a clear, purpose-driven vision of your optimal future, guide you and your team to rethink what is possible, and help you focus on solving better problems.

    We create space for the conversations leaders have been avoiding, whether with themselves, their teams, or the stakes that truly matter.

    This work isn’t for everyone. It’s for the visionaries who understand the impact of power skills.

  • We generally work with those building our world: construction, defence, all levels of government, finance, energy, and business.

    Typically, these industries are rigid, where change is slow and often resisted.

    We help reduce resistance so progress can be made, felt, and experienced.

  • Clarity.
    Alignment.
    Results.

    We design and create focused engagements designed to get to the root of what's holding your organization back, and build the leadership capacity to move forward.

We Partner in Three Ways

  • Individual & Team Coaching

    One-on-one or group coaching that meets you in the messy middle of real change.


    We use an "accordion approach" over 4-6 months, expanding and contracting as needed. This is pattern-level transformation that sticks when the pressure's on.

  • Experiential & Bespoke Workshops

    Custom-built workshops designed exclusively for your team's reality.

    Half-day to multi-day immersive experiences using psychologically proven learning techniques. You leave with muscle memory and actionable tools you can use immediately.

  • A group of people working collaboratively

    Fractional Leadership & OD Support

    Strategic leadership expertise when you need it, without the full-time overhead.

    We collaborate with your team to diagnose systemic issues, guide cultural shifts, and build leadership capacity, from short-term strategy sessions to year-long partnerships. Your truth-telling partner who sees what you can't and says what others won't.

WORK WITH US

When trust breaks, everything gets harder.

The dysfunction goes further beneath the surface:

  • Employees struggle to have honest and difficult conversations.

  • Innovation and problem-solving stall.

  • Boardrooms get quiet.

  • Leaders lose themselves in managing everyone else.

  • The organization is just surviving; far from thriving.

And everyone knows it.

They might not say it out loud, but deep down, they can sense it.

It’s not just about surface issues.

It's also about what might happen if nothing changes:

  • Your best talent goes quiet and eventually leaves.

  • Attracting the best talent becomes harder and more expensive.

  • Delivering the high-quality your clients expect becomes near-impossible without burning out.

We Build Solutions as Unique as Your Challenges

Every workshop and coaching program is completely bespoke - designed with your unique dynamics, actual needs and specific constraints.

We don't show up with pre-packaged content. We show up with:

  • 28 years of frontline experience in high-stakes leadership (military command, energy, finance, construction, government)

  • The ability to uncover what's hidden, and the courage to bring it to light, making it seen, heard, and felt.

  • Psychologically proven learning methods that promote lasting change, not just fleeting insights.

  • The comfort of engaging in conversations that others avoid.

This is precision work. Not paint-by-numbers.

  • “I knew I was off track and not feeling connected to myself or my work. They coaxed information out of me and asked probing but thoughtful questions that allowed me to have some Ah-ha moments without feeling judged or intimidated. I was in a safe space that allowed me to identify and clear the obstacles I was putting in my way.”

    — J. B., OWNER/OPERATOR

  • Just having you with us makes us better people and a stronger team.

    - P. F., CEO, FINANCIAL AND INVESTMENT

  • “Mrs. Collins is professional, experienced and superior in her communication skills and delivery. She led my focus group to realize our potential proportional to an organization of excellence. Having observed myriad sessions in the past, I can attest she is the most superior strategic facilitator I have had the pleasure to work with.”

    D. A. PUBLIC RELATIONS DIRECTOR, RCMP

  • “Be open to many possibilities, as that is what you will experience when hiring Tina and her team.

    They identified new ways to connect with our clients and propelled us to focus on our strengths. They are professionals with the skills to bring a business team together.”

    M. K., OWNER, CREATIVE DIRECTOR, EVENTS MANAGEMENT

  • Tina always displays the highest degree of integrity, responsibility, and ambition, which helps her quickly form excellent working relationships with personnel across our organization. Her good judgment and mature outlook ensure a logical and practical approach to communicating what is necessary to the higher echelon. Despite regular opposition, Tina was undaunted because of her superior analytical and problem-solving skills. I do not recall when she could not provide the objective answers sought. She is a true leader.”

    I. S. RET. SR. OFFICER, RCAF, ENVIRONMENTAL CONSULTANT

  • "Tina is extremely helpful and effective in identifying, establishing and communicating a clear vision that inspires an entire organization. Her profound knowledge allowed us to increase our sales and improve our public perception. We strongly recommend Tina to all businesses.”

    E. B. DEVELOPER, CONSTRUCTION

Who we’ve worked with.

  • Invest in Canada

  • Canada Revenue Agency

  • 1 Wing, RCAF

  • Professional Investments

  • Royal Military College

  • Leah Chang Learning (LCL)

  • ALM Landscaping and Construction

  • Pick. Plant. Prune.

  • Mississippi Mills

  • Carleton Place Chamber of Commerce

  • Russell Township

  • Many smart and ambitious executives and their teams