Building and Maintaining Trust in Teams

Trust is the foundation of all successful teams.

It enables open communication, fosters collaboration, and allows team members to take risks and innovate. Without trust, a team can quickly become dysfunctional, with members feeling disconnected, disengaged, or even adversarial. Yet, building and maintaining trust isn't always easy. It requires conscious effort, patience, and consistency.

 The Challenges of Building Trust

  • Diverse Personalities and Perspectives: Every team comprises individuals with different backgrounds, experiences, and communication styles. These differences can create misunderstandings, misinterpretations, and conflicts, eroding trust.

  • Past Experiences: Team members may bring past experiences of betrayal or broken trust from other workplaces. This baggage can make them more guarded and less willing to trust others.

  • Remote Work Dynamics: Building trust becomes even more challenging with the rise of remote and hybrid work environments. The lack of face-to-face interaction can lead to feelings of isolation, miscommunication, or disconnection.

  • Lack of Transparency: When leaders or team members withhold information, it can create suspicion and uncertainty. More transparency often leads to speculation and the breakdown of trust.

What Undermines Trust

  • Inconsistent Behaviour: If leaders or team members act inconsistently, it sends mixed messages. For example, if a leader talks about the importance of work-life balance but regularly sends emails late at night, it can create confusion and mistrust.

  • Avoiding Difficult Conversations: Trust requires honesty, even when it’s uncomfortable. Avoiding difficult conversations can create a culture of silence where issues are swept under the rug, festering until they explode.

  • Unclear Roles and Expectations: Uncertainty about team members' roles or what is expected of them can lead to confusion and resentment. Clear roles and expectations are essential for building trust.

  • Favouritism or Unfair Treatment: If team members perceive that some individuals are given preferential treatment, it can lead to resentment and distrust.

 How to Build and Maintain Trust in Teams

1. Communicate Openly and Honestly:

  • Encourage open communication by creating a safe space where team members feel comfortable sharing their thoughts and feelings without fear of judgment or retaliation. Regular check-ins, team meetings, and one-on-one conversations can help foster this environment.

  • Be transparent about decision-making processes and share relevant information. When team members understand the “why” behind decisions, trust in leadership is built.

2. Demonstrate Consistent Behaviour:

  • Consistency is critical to building trust. Ensure your actions align with your words. If you commit, follow through on it. If circumstances change, communicate the reasons clearly and promptly.

  • Model the behaviour you want to see in your team. If you value honesty, demonstrate honesty. If you value collaboration, actively engage in collaborative efforts.

3. Encourage Vulnerability and Empathy:

  • Trust grows when team members feel understood and supported. Encourage vulnerability by sharing your challenges and mistakes. This can help normalize the idea that it's okay to be imperfect and that mistakes are growth opportunities.

  • Practice empathy by actively listening to team members and acknowledging their feelings and perspectives. This shows that you value their input and care about their well-being.

4. Foster Accountability:

  • Encourage a culture of accountability where team members are responsible for their actions and commitments. Create a system where constructive feedback is welcomed, and mistakes are seen as learning opportunities.

  • Ensure accountability is applied fairly across all team members, including leadership. This prevents feelings of favouritism and reinforces a sense of fairness.

5. Build Social Connections:

  • Encourage team bonding activities through in-person meetups, virtual coffee chats, or team-building exercises. These activities help team members get to know each other personally, building rapport and trust.

  • Promote an inclusive environment where everyone feels welcomed and valued, regardless of their role or background.

6. Provide Clarity and Consistency in Roles and Expectations:

  • Clearly define each team member's roles and responsibilities. This will help eliminate ambiguity and ensure everyone understands what is expected of them.

  • Review and adjust roles and responsibilities regularly, especially in a rapidly changing environment. Consistent clarity helps prevent misunderstandings and reinforces trust.

Building and maintaining trust within a team is an ongoing process that requires intentional effort and commitment. While challenges such as diverse personalities, past experiences, and remote work can make this process difficult, the benefits far outweigh the effort. By fostering open communication, demonstrating consistency, encouraging vulnerability, and building strong social connections, teams can create trust, leading to greater collaboration, innovation, and success.

 Start today by taking small steps—being more transparent in your communication, following through on commitments, and creating a culture of accountability—and watch your team’s trust grow. Remember, trust is not built overnight, but with consistency, it can be strengthened daily.

Tina Collins, PCC, CPC

Tina is an award-winning, accredited coach and consultant passionate about helping executives and their teams rethink their work and approach by creating psychological safety that enables open, honest dialogues, creativity, and innovative problem-solving.

She combines these with her natural strengths (Strategic, Ideation, Self-Assurance, Maximizer and Futuristic) to help her clients dream big, remove unnecessary stumbling blocks, shed light on what’s hiding in the blindspots, create new possibilities, and maximize potential.

Her background includes Business Administration, Performance Measurement, Strategic Communication, Leadership, and Psychology. She’s worked with Federal Government agencies, the Department of National Defence, and leaders in the professional services, energy, construction, and financial sectors.

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